Public Relations
Public Relations is the management function which evaluates public attitudes, identifies the policies & procedures of an individual or an organization, and plans & executes a program of action to earn public understanding and acceptance. Public relations specialists help businesses, government, universities, hospitals, schools and other organizations build and maintain positive relationships with the public.
Related Skills
- Strong verbal and written communication skills
- Good computer background
- Team member and ability to work independently
- Work well under pressure
- Flexible and adaptive to new environments
- Logical thinker
- Have good marketing and sales background
- Demonstrate enthusiasm and energy for the field.
Being Successful in the Field
- Obtain part-time, summer job, internship, or volunteer experience within an area of interest. Public relations is a competitive field and related experience is essential to break into the industry.
- Be prepared to start at the bottom and work up to positions of greater responsibility. Expect to complete administrative tasks in entry-level jobs.
- Obtain additional or advanced degrees to enhance knowledge of specific area of interests. For instance, a Master's degree in Public Policy (MPP) will increase employability in government and non-profit agencies.
- Take PR campaign class seriously as it is a good learning experience.
- Participate in co-curricular activities and related organizations to develop skills. Join on-campus and national professional associations related to public relations.
Related Fields
Account Management
- Issues Management
- Counseling
- Employee or Member Relations
- Media Relations
- Research
Employers
- Public relations firms: (Representing various private and public organizations and institutions, individuals, and events.)
- PR departments in large corporations
Strategies
- Strengthen verbal communication skills by taking speech communication courses.
- Enhance writing skills through additional coursework in business and marketing.
- Acquire an internship with a PR firm.
- Be prepared to start at the bottom and work up to higher positions.
- Consider a master's degree in PR for higher level positions, especially at the executive level.
- Learn to work well with teams.
Name
- Reporting
- Advertising Sales
- Writing and Editing
Employers
- Newspapers
- Online news providers
- Television
- Radio
Strategies
- Develop the ability to work under the pressure of deadlines in a fast-paced environment.
- Get a summer job or internship with a newspaper, TV or radio station.
- Work with college newspaper staff or radio station.
- Develop strong computer skills and learn applications related to web page design.
- Obtain experience in the area of sales.
- Get involved with national and campus professional associations.
Public Affairs
- Government Relations
- Risk and Crisis Communication
- Campaign Marketing and Fundraising
- World Affairs and Diplomacy
- Media Relations
Employers
- Government agencies (local, state,& federal)
- Chambers of commerce and tourism councils foreign embassies
- Campaign committees, coalitions, initiatives, and networks
Strategies
- Secure federal internships in a field of interest.
- Develop strong research and writing skills. Get experience with student government or political campaigns.
- Consider graduate programs in Public Policy/Affairs.
- Develop foreign language skills.
- Enhance language skills and cultural understanding through study abroad programs.
- Gain experience by volunteering with organizations that provide assistance to various cultural groups.
Business and Industry
- Advertising Sales
- Sales
- Training and Development
- Human Resources
- Customer Service
- Management
- Direct Marketing -Direct marketers work with the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax.
Employers
- Public and private corporations
- Consulting firms
- Marketing companies
- Internet marketers
- Sport and athletic organizations
- Retail stores
Strategies
- Take general business and computer courses. Consider earning a graduate degree in business. Gain experience in organizational development or marketing. Become current with business and industry literature and news. Obtain sales and marketing experience. Work within college sports administration and marketing.
Nonprofit and Education
- Public Relations
- Fundraising
- Promotion
- Event Planning
- Service Marketing
- Advertising Sales
- Administration
- Community Affairs
Employers
- Museums
- Charities and foundations (i.e. within the areas of environment, arts, multicultural initiatives, religion, and health)
- Hospitals and healthcare providers
- Colleges and universities
- Social service agencies
- Nonprofit organizations
- Professional associations
Strategies
- Get experience through volunteering for non-profit agencies, museums, and charities.
- Obtain internships with non-profit organizations.
- Gain experience planning events for campus organizations.
- Consider additional degrees such as MPH (Master of Public Health) to enhance employability.
- Get sales experience.
Other Professions
- Advertising Copywriter
- Advertising Manager
- Communications Specialist
- Community Relations
- Government Relations Specialist
- Market Researcher
- Marketing
- Media Relations
- Press Secretary
- Project Director
- Promotion Manager
- Public Advocate
- Public Affairs
